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Marshall McLuhan
In late summer of 1978, I made a pilgrimage to the
Marshall McLuhan, Centre for Culture and Technology at
the University of Toronto in Canada. The purpose of
this visit was to get a critique on a project I was
working on that was later to become the Minds Alive
exploratory approach to learning. I had begun in the
late 60’s to write down my thoughts and ideas in a
quest to seek answers to questions about the changing
directions that were developing in our culture. I
would write down my ideas and thoughts and then go
back over them, again and again. I would, thus, write
and rewrite these words and phrases repeatedly until I
was able to make sense of them. These writings were
eventually to form the basis of this Minds Alive
approach. This discovery process is still going on and
I am constantly uncovering new facets in this
approach. The breakthroughs I experienced in this
discovery of new facets of creating and of exploratory
learning have made this quest for answers and
relevance a unique journey that has been especially
rewarding for me and I hope will be to others.
In any case, this media centre was in a two story
carriage house behind an older residence that was part
of the University of Toronto campus. The people at
this centre were very friendly and quite helpful. A
short while after I arrived at this center, McLuhan
came in and I was introduced to him. His staff told
him why I was there. He turned to me and said directly
that “if the project upon which I am working isn’t
about perceptual development, that he would be wasting
his time and mine by talking about it.” I was quite
taken back by this statement because I was not sure
exactly what my project was really about. I was very
confused at that time and wasn’t quite sure where this
project was going nor what the principal focus was. It
was a blind search in the dark to find relevance in a
world that was undergoing massive changes that were
altering the basic direction of our culture. The work
of Marshall McLuhan is one the few sources of
information that made sense to me in this search for
relevance. One of the reasons I was on this pilgrimage
was to get information related to this quest. So he
ask his son Eric who was there at the time to go over
the written material I brought with me, and to help me
out while I was in town. They even invited me to sit
in on one of their brain storming sessions in the main
classroom of the media centre. This brainstorming
technique was how many of McLuhan’s insights and
discoveries were made. At the end of the day, I was
ask if I would like to ride home with McLuhan and his
secretary who did the driving, as McLuhan didn’t
drive. When we arrived at his home Professor McLuhan
ask me if I would like to walk with him around the
small neighborhood park in front of his house. This
gave us a chance for some informal discussion and it
gave me a chance me to tell him how much his work
helped me in putting my ideas and thoughts together.
To make long story short, the Minds Alive endeavor has
always been about perceptual development, but I wasn’t
as aware of this in the beginning as I should have
been. I even mentioned perceptual development in many
instances in my earliest writings. However, it wasn’t
until 25 years later after this pilgrimage that the
full force of the perceptual development focus really
came through to me. At this time it finally became an
integral part of me. It became my knowledge, not just
a repeat of someone else’s. And about eight months
after this late blooming breakthrough, I was doing
some writing in which I was using the words “learning”
and “exploratory” quite often. Some how I thought to
myself, why not try putting these two words together
into a singular phrase to see what happens. And voila,
the phrase “exploratory learning” was born for me. It
was the breakthrough of some magnitude that I had been
searching for from the beginning of my quest years
earlier. I knew instantly when I saw these two words
together that something of great importance to me had
happened at that moment. I had never used these words
paired together in this way. So this is how the Minds
alive approach to exploratory learning was born, one
small step at a time, over a period 35 or so years. I
was, by the way, later to discover that exploratory
learning is a process by which perceptual skills are
developed. It is thus the process by which most all
creative people and artists produce their works,
products and services. It appears to me that all
innovative, creative developments are products of
exploratory learning whether, the creators are aware
of this fact or not. In fact, exploratory learning
could very well be a kind of definition of art and
creative, innovative achieve- ment. With the
development of comprehensive exploratory learning
programs, the gap between creative and non-creative
people will begin to close as we become more enabled
to tap into the greater potential of our minds and
bodies.
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One day I was feeling adventuresome so I entered these
words “exploratory learning” into an internet search
field on my computer just to see what it would bring
up. I got about 20,000 hits on sites in which the
words “exploratory learning“was used. Obviously other
people had come to their awareness of exploratory
learning from other sources, long before I did. To
further explore this situation, I heard about the new
Google search engine so I tried it. I got 200,000 hits
the first go round. A month later I searched Google
again and got over 600,000 hits. On October 6, 2005,
this number had swollen to 2,900,000, nearly 3 million
hits. Now it is well over this amount. It is of
interest that all this growth in these searches
occured within a period of a few months. Exploratory
learning appears to be a very fast growing field of
interest, more so than most people realize. Much of
this growth is in the computer field, with only
minimal growth in the public education sector, and not
nearly enough to make a significant change in the
system.
I believe exploratory learning to be the future of
education because it provides us with a means to find
and to create answers to situations for which there
are no ready made answers or solutions. And there are
no ready made answers to most modern day situations.
Therefore, I don’t understand why more people haven’t
picked up on the extreme importance of McLuhan’s
information as it relates to this great need for
perceptual skill development. He has giving us advance
warning and knowledge as to how to offset the negative
effects that our man made media, particularly the
electronic media, are having on our culture and how to
live in the resulting new global world. This is a new
speeded up world that is quite different from that of
our older traditional world. It requires an additional
set of skills to complement our existing skills. The
speed and the amount of information today runs rampart
over our culture and is undoing much of what western
civilization held so dearly. The reason that McLuhan
believed so strongly in perceptual development is that
he knew that only people who can “see” past the
surface of things to their structure or essence will
be able to maintain some control over their lives in
this new environment. For if we can’t see what is
actually happening to us in our environment of fast,
ever changing events, we can easily be pulled way out
of shape and blocked from the realization of our
higher levels of achievement.
I consider myself to be very fortunate to have met and
talked with Herbert Marshall McLuhan, one of the great
thinkers of our time. I am just sorry that there is so
little being done to implement his ideas within our
culture. I believe his book Understanding Media: The
Extensions of Man to be one of the ten most important
books of the 20th Century. It is truly unique
information about how our media of communication as
extensions of ourselves serve to both store and
retrieve our energies in the environment. In it he
explains how power or energy is stored in our media
and forms and how we can retrieve this energy by
playing these media and forms one against the other.
Using this same playful process, we can learn to
channel this energy into creating new forms and
structures of our own in the achievement of our ideas,
visions, and dreams. The development of our perceptual
skills, therefore, is a necessary step for us to be
able “to see” the built in directions of the media and
forms in the realization of our greater achievement.
And exploratory learning, as I mentioned before, is a
unique means by which we can develop these perceptual
skills.
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